“Branding is the art of aligning what you want your audience to think about your business with what they actually do think about your business. And vice-versa.”
– Jay Baer
89% of the marketers claim brand awareness and building to be the most important goal, followed by lead generation and sales.
A brand is indeed a funny thing. It isn’t something that one can hold in his/her hand. Instead, it’s the bread and butter of a company. Without a consistent and stable brand, you will be seriously tampering with your real estate business’ growth.
To take your real estate business to the top, you need to position it as a reliable brand that time and time again delivers value to its audience. Also, building a brand and raising awareness will help you position yourself as an industry-expert and build long-term relationships.
And that’s what we are here to help you with.
This blog post details the top real estate branding tips to be taken into consideration to boost your real estate business in 2021.
Let’s have a look.
The Must-Know Real Estate Branding Tips to Consider in 2021
Following are the tips we are about to discuss:
- Make it Personal
- Revitalize Your Brand Image
- Create Consistency
- Show Your Expertise
- Ask for Reviews
Let’s look at each of them one-by-one.
Make it Personal
Most business-owners consider branding to be something that only big organizations should worry about. But, trust me, branding is something that all businesses should look into.
Moreover, if you are a real estate expert, you should harness the power of personal branding.
After all, if you are a broker or real estate agent, your audience would like to interact with you directly.
It’s how you will be able to connect with your audience, i.e., home-sellers and homebuyers.
So, the first step is to think about the things that helps you stand out from your competition.
And based on that, you can build your own brand with its own Unique Selling Point (USP).
Revitalize Your Brand Image
Obviously, you’ll have to put in your time and money building your own brand from the ground up.
So, to revitalize your brand image, you should put in your time and money consulting with an expert marketer, new website, logo, color palettes, etc.
Outdated color scheme as well as outdated website will only make things even worse.
So, now’s the time to refresh and get on with revitalizing your brand.
Most brands have one slogan on their social media platforms, and a completely different one on their website.
Most have something completely else on brochures, mailers or business cards.
Trust me, it’s bad practice.
So, it’s important to make sure that you are consistent across different platforms and all your team members are completely aware about it.
If you have already given it a thought, now’s the time to implement it and create a style guide for clarifying your brand’s slogan, color, font, format, helping you create a consistent look.
Show Your Expertise
Want an ever-increasing number of your audience putting your faith in you, the people you can build an emotional connection with?
You can take the first step by showcasing your expertise in the industry.
Ask yourself: Why should my audience reach out to me?
Positioning yourself as an expert and getting your name out in the market will help you attract a higher number of your target audience towards your real estate business.
You can display your knowledge and share your expertise by:
- Scheduling Live Webinars
- Posting on Social Media Platforms
- Interviewing Local Experts
- Conducting Regular Q&A Sessions
- Creating & Publishing Infographics
Ask for Reviews
Now’s the only time to establish your own business in the online world. Way before reaching out to you, a huge chunk of your audience will carry out thorough research on the World Wide Web and get to know you more.
And when they fully think of you as someone who can actually help them, then only will they reach out to you.
So, it’s important to ask your audience to leave you a valuable feedback online.
Ask them to share their feedback on Google and different online platforms.
It’s one of the best ways of establishing and raising brand awareness.
Building and establishing your own real estate brand from the ground up is difficult, yet crucial.
And these tips will help you create an impactful brand.
So, while you are trying to build your brand, our experts would love nothing more than helping you out.
All you need to do is reach out to our experts and BuyingJaxHomes and we’d be at your assistance within no time.